In just three days the firm shifted its operations and production line, gained government approvals, and donated its initial 100-gallon batch to local health workers in Norristown, Philadelphia.

Aaron Muderick, the founder and Executive Chairman of Crazy Aaron’s, says the team already had the materials to hand and the scientific expertise.

"Chemistry and formulas are what we do at Crazy Aaron's,” he says. “We have the ability to hop on science projects quickly here at Crazy Aaron's, and we're looking at this effort to create an FDA-approved hand sanitizer formula as the ultimate science project.

"It's an honour to help in any way we can during this uncertain time."

The company has now teamed up with a local business, Five Saints Distilling, to acquire further materials and ramp up production to around 1500 gallons of sanitiser per day.

Crandall Jones, Norristown's Municipal Administrator, says the community is “very proud of the ingenuity, teamwork and community esprit de corps demonstrated by Aaron Muderick of Crazy Aaron's and John George of Five Saints Distilling.”

In addition to the new sanitiser project, Aaron is also hosting virtual play dates on Instagram for kids and parents, with fun and educational activities for followers.