At 10,000 square feet, the new premises will expand storage and distribution capabilities significantly and will enable the company to service growing demand for its popular Crystal Art and Forever Flowerz brands in 2020 and beyond.

Craft Buddy is also expanding its sales team with the appointment of Danielle Bell as Account Manager. Danielle will oversee its growing TV business and manage the on-going partnerships with QVC and Create & Craft. Danielle has worked across a host of Recruitment, Finance and Administrative roles, bringing with her a wealth of experience in handling customer service, finance control and client liaison.

“We are experiencing incredible demand across our product portfolio,” said Gary Wadhwani, Co-Director at Craft Buddy Ltd. “Lockdown and the resulting increase in sales for Arts & Crafts kits has had a direct impact on our business and, along with the development of new licensed ranges, has led us to expand our distribution facility to respond faster and more efficiently to demand across both the UK and International markets.”