Character Options has unveiled details of its very first Character Kidz Show, a one-day event that will bring the firm’s key brands to the UK’s up-and-coming YouTubers.
Character Kidz will take place in central London on Saturday 22 June, delivering four floors of filming opportunities to over 50 channels. Backdrops and unboxing will be the key focus, with staged areas such as a Treasure X Alien Autopsy Suite, giant What’s in the Box Challenge Cube, Laser X Fusion Range and Blinger Style area.
Jerry Healy, Group Marketing Director, Character Options says: “Online influencers are key to our marketing strategy and instead of a single brand launch event to invite them to, we decided to combine more than 10!"
Little Live, Treasure X, Blinger, Pokémon, TapIt!, and What’s in the Box are all to have their own dedicated spaces along with other key brands that are yet to be revealed.
“Character Kidz promises to deliver one mass extravaganza of brands seen at their best. The day has been specifically set up for child influencers and their needs and the ‘minituber’ community has been really excited to attend. We are delighted to say our guest list is all but full," Jerry adds.
“This is, however, just the start of a whole season of activity in this arena and the springboard from which we hope to achieve millions of YouTube and Instagram views. It also gives us the chance to meet the kids themselves and thank them for their hard work throughout the year.”