Character Options announces Character Kidz show

The central London event will bring the company’s key brands and best-sellers to the UK’s toy YouTuber community

Written by Rhys Thomas

Posted 10.06.2019 | Business

Character Options announces Character Kidz show thumbnail

Character Options has unveiled details of its very first Character Kidz Show, a one-day event that will bring the firm’s key brands to the UK’s up-and-coming YouTubers.

Character Kidz will take place in central London on Saturday 22 June, delivering four floors of filming opportunities to over 50 channels. Backdrops and unboxing will be the key focus, with staged areas such as a Treasure X Alien Autopsy Suite, giant What’s in the Box Challenge Cube, Laser X Fusion Range and Blinger Style area.

Jerry Healy, Group Marketing Director, Character Options says: “Online influencers are key to our marketing strategy and instead of a single brand launch event to invite them to, we decided to combine more than 10!"

New launch Treasure X Aliens will have its own dedicated zone

Little Live, Treasure X, Blinger, Pokémon, TapIt!, and What’s in the Box are all to have their own dedicated spaces along with other key brands that are yet to be revealed. 

“Character Kidz promises to deliver one mass extravaganza of brands seen at their best. The day has been specifically set up for child influencers and their needs and the ‘minituber’ community has been really excited to attend. We are delighted to say our guest list is all but full," Jerry adds.

“This is, however, just the start of a whole season of activity in this arena and the springboard from which we hope to achieve millions of YouTube and Instagram views. It also gives us the chance to meet the kids themselves and thank them for their hard work throughout the year.”


Posh Paws launches NHS Charities Together bear collection thumbnail

Posh Paws launches NHS Charities Together bear collection

The Thank You Bears range lands in September; for every Thank You Bear sold, Posh Paws will donate a percentage ...

Remembering Les Nurse thumbnail

Remembering Les Nurse

The highly respected and popular industry veteran sadly passed away on Monday 6 July

IMC Toys announces new offices and appointments thumbnail

IMC Toys announces new offices and appointments

Strengthening its presence in the UK market, the company has moved its offices to Oxfordshire and confirmed two new hires ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor