Cartamundi acquires The United States Playing Card Company

Belgian card giant adds Bicycle and Fournier brands to portfolio

Written by Rhys Thomas

Posted 02.01.2020 | Business

Cartamundi acquires The United States Playing Card Company thumbnail

Cartamundi has acquired The United States Playing Card Company, kicking off its 50th anniversary year in style.

The move brings the Bicycle, Bee, Hoyle and Fournier – which turns 150 this year – brands under the privately owner Belgian card giant’s umbrella, strengthening its position in the global market.

Financial terms of the deal have not been disclosed.

“This is an exciting time for Cartamundi,” says Stefaan Merckx, Cartamundi’s CEO. “The addition of USPC immediately allows us to take advantage of growing playing card sales in the US.”

The merger also brings greater stability to Cartamundi’s European business, particularly in Spain where USPC is a market leader, and “fits perfectly in our plans for strategic growth,” Stefaan says.

Michael Slaughter, CEO, United States Playing Card Company, adds: “Our commitment to delighting consumers, cardists, magicians and casino players with world-class quality remains our mission.”

Messe Frankfurt holds first physical fairs since February 2020 thumbnail

Messe Frankfurt holds first physical fairs since February 2020

Toy & Edu China and Baby & Stroller China returned alongside debut Licensing China, welcoming 61,553 visitors

Government launches Shop Local Week campaign thumbnail

Government launches Shop Local Week campaign

Shoppers are being urged to hit the high street and support their local businesses during Shop Local Week (10-16 August)

Asmodee to hold AsmoFair thumbnail

Asmodee to hold AsmoFair

The company will be offering retailers a virtual trade-show experience with a virtual tour of what would have been its ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor