BTHA throws support behind Which? online marketplace campaign

British toy body backs Which? call for more robust checks that products are safe, mechanisms to ensure unsafe products are swiftly removed and stay removed, and a legal framework to codify the regulations

Written by Rhys Thomas

Posted 20.11.2019 | Business

BTHA throws support behind Which? online marketplace campaign thumbnail

The BTHA has declared its support for a Which? report launched today that calls for action to protect consumers from products sold on online marketplaces like Amazon and eBay.

The report asserts that online marketplaces, where a growing number of UK consumers choose to shop, should no longer pass the buck with regards to ensuring products are fit for sale and, ultimately, safe for consumers to use – particularly children.

The BTHA agrees that whilst suppliers are ultimately responsible for ensuring that their products comply with product safety law and standards, online marketplaces need to take greater responsibility for ensuring that the products offered for sale on their sites are safe.

The BTHA has been in contact with Which? since the launch of its own similar report in June 2019, mentioned on page 8 of the Which? report. The BTHA supports the call for a robust legal framework that clarifies responsibilities in line with consumer expectations and effective compliance and enforcement by public authorities.

Natasha Crookes, Director of Public Affairs for the BTHA says: “The BTHA has been campaigning for more regulation and enforcement powers for online marketplaces for the past year. The BTHA’s own findings, released in June 2019, found 58 per cent of toys sold by third party sellers on online marketplaces were illegal to sell in the UK and 22 per cent of the toys we tested had safety issues.

“More needs to be done by the platform owners, the regulators and enforcement bodies to protect children from the dangers of unsafe products sold via these sellers on online markets. The BTHA therefore wholeheartedly supports the calls for action from Which?”

The BTHA also believes in the need to ensure that unsafe products are swiftly removed, and do not reappear, once they have been identified and that identical products are removed whilst the platforms investigate whether they are safe to sell. Regulation is needed to clarify these responsibilities, addressing the gaps in the current framework and ensuring that public authorities have adequate powers and tools to require action when consumers are put at risk.

The BTHA has laid out seven key issues it particularly backs for action, which are:

• Online marketplaces should be required to ensure that consumer products offered for sale by sellers on their sites are safe.
• There should be a requirement on online marketplaces to ensure that they remove any unsafe products they become aware of as swiftly as possible. The BTHA believes this timeframe should be a legal requirement.
• The actions that are required by online marketplaces when unsafe products are identified should be clarified.
• Enforcement officers should be equipped with appropriate powers, resources, investigatory skills and intelligence to police online marketplaces and platforms and the supply networks that underpin them.
• There should be an obligation for marketplaces to ensure that traders listed on their sites are registered as a business and to provide details to the OPSS or relevant local authority of the online seller.
• UK law should place a requirement on online marketplaces to make it clear to people whether they are buying from a trader, rather than another consumer and implement recently adopted EU law that requires this after EU exit.
• Online marketplaces that also trade directly with consumers as their own brand should make sure that it is clear to people when they are buying from a seller who is a different trader.

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