Brio is among the brands sponsoring Fearne Cotton’s recently launched Happy Place virtual festival. The initiative aims to bring to life the highly acclaimed Happy Place Festival in the form of an online experience.
“The Happy Place Festival is a fantastic fit for Brio,” said Ravensburger's head of marketing, Katy Fletcher. “The brand is dedicated to sharing the joy of play and encouraging imaginations to run free. These passions are shared by the team at Happy Place and we’re delighted to be a part of this exciting initiative.”
Thousands of visitors have already engaged with the event since its launch earlier this month. Brio is the exclusive sponsor of the Family Retreat area, which offers a programme of playful activities and storytelling for the whole family to enjoy.
Running until 12 July, the free-to-enjoy digital festival continues the Happy Place ethos in promoting wellbeing, positivity and calmness and features a wide range of well-known guests and experts.
New content is being added daily to the dedicated website at www.happyplacefestival.com. Reflecting the feel of the real-world experience, visitors to the site can ‘roam’ around the festival, visiting themed areas including the Main Stage, Talk Lounge, Meditation Mountain, Pledge Wall and Family Retreat. Although the event is free to attend, there is also an opportunity for visitors to make a donation to any of a selection of Fearne's chosen charities.
Happy Place is one of the best-known wellbeing brands in the UK and was created following the launch of Fearne Cotton’s 2017 book Happy, which was a Sunday Times Bestseller. This formed the premise for the popular Happy Place podcast which has featured a variety of guests discussing their experiences with happiness. The podcast has had nearly 27 million downloads to date.