Bandai appoints MI PR Global

Will handle PR across Bandai’s Miraculous toy range

Written by

Posted 04.05.2017 | Business

Will handle PR across Bandai’s Miraculous toy range

Bandai UK Ltd has appointed MI PR Global to handle PR across Bandai’s Miraculous toy range with a focus on raising brand awareness and supporting key product launches for 2017.

As the master toy partner for Zag Heroez’ CGI-animated TV series, Bandai’s portfolio features a variety of toys for children aged four to nine years old, including dolls, plush, action figures and role play. The PR and marketing campaigns, which will be unveiled in the coming months, will support TV advertising of key product lines, building awareness through trade, consumer and social PR efforts.

“With many exciting launches on the horizon, we felt now was a great time to utilise the services and expertise of an agency to help drive consumer awareness at retail, as well as trade presence and support it through a focused strategy,” said Tess Parsons-Broome, Marketing Manager at Bandai. “The team at MI PR Global have shown such enthusiasm for this brand and our range of products, they understand our ambitious plans and come with unrivalled expertise across toys and licensing, which makes them an ideal partner for us across our Miraculous range.”

Jonathan Rose, Managing Director at MI PR Global added: “We’re really excited to be supporting Bandai on the Miraculous brand. We have the skills and experience to deliver quality campaigns across exciting and unique product lines and look forward to sharing more news of activities very soon.”

Spin Master named League of Legends master toy thumbnail

Spin Master named League of Legends master toy

Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Partners will lose out on their annual profit share for the first time since 1953 after the group posts £635m ...

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor