Bandai appoints MI PR Global

Will handle PR across Bandai’s Miraculous toy range

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Posted 04.05.2017 | Business

Will handle PR across Bandai’s Miraculous toy range

Bandai UK Ltd has appointed MI PR Global to handle PR across Bandai’s Miraculous toy range with a focus on raising brand awareness and supporting key product launches for 2017.

As the master toy partner for Zag Heroez’ CGI-animated TV series, Bandai’s portfolio features a variety of toys for children aged four to nine years old, including dolls, plush, action figures and role play. The PR and marketing campaigns, which will be unveiled in the coming months, will support TV advertising of key product lines, building awareness through trade, consumer and social PR efforts.

“With many exciting launches on the horizon, we felt now was a great time to utilise the services and expertise of an agency to help drive consumer awareness at retail, as well as trade presence and support it through a focused strategy,” said Tess Parsons-Broome, Marketing Manager at Bandai. “The team at MI PR Global have shown such enthusiasm for this brand and our range of products, they understand our ambitious plans and come with unrivalled expertise across toys and licensing, which makes them an ideal partner for us across our Miraculous range.”

Jonathan Rose, Managing Director at MI PR Global added: “We’re really excited to be supporting Bandai on the Miraculous brand. We have the skills and experience to deliver quality campaigns across exciting and unique product lines and look forward to sharing more news of activities very soon.”

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