Asmodee to hold AsmoFair

The company will be offering retailers a virtual trade-show experience with a virtual tour of what would have been its stand at cancelled face-to-face events

Written by Georgie Dobie

Posted 11.08.2020 | Business

Asmodee to hold AsmoFair thumbnail

With industry shows being cancelled across the board due to the Covid-19 pandemic, Asmodee is determined not to miss an opportunity to connect with retailers this autumn. The UK’s No.1 board-games distributor is partnering with sister company Coiledspring Games to launch the AsmoFair from 2-5 September, bringing the trade-show experience to you wherever you are by offering a virtual tour of what would have been its stand.

By visiting www.asmofair.co.uk, buyers can book a 25-minute video call to the Asmodee showroom, in which they’ll meet members of the sales team and get a sneak peek at some of the company’s most exciting products. 

“We’ve been attending trade shows for many years and are keenly aware of how valuable an opportunity they are for all parties,” said Anil Boodhoo, Asmodee’s sales and marketing director. 

“It’s important to us to keep open those lines of communication and, while it’s not how any of us would have expected to be attending shows this year, we’ve worked hard to ensure that the AsmoFair will be the next best thing!” 

The virtual show represents an opportunity to discover the latest additions to Asmodee’s flagship Dobble range, from the classic edition that has been the UK’s number-one-selling game for two years running to its new mechanised evolution in the form of Dobble 360. With major new licensed editions as well, teaming up with beloved brands including The Gruffalo, L.O.L. Surprise and Harry Potter, Dobble continues to go from strength to strength. 

Familiar faces from the sales team will be demonstrating what makes addictive word game Bananagrams a perennial favourite, and highlighting Pokémon Battle Academy – a game-changing new product that offers a better-than-ever way to discover the huge-selling Pokémon Trading Card Game! Retailers will also be able to get a look at Asmodee’s key ranges of the best board games on the market, including the Modern Classics, Party Games, Family Games and Quick Play titles. 

Asmodee has released a video teaser for a visual preview of the event:

 
Spin Master named League of Legends master toy thumbnail

Spin Master named League of Legends master toy

Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Partners will lose out on their annual profit share for the first time since 1953 after the group posts £635m ...

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor