The ‘Staying at home together... it’s a Bing thing’ campaign kicked off this week across all Bing digital platforms. Led by memorable moments from across all 104 episodes of the pre-school animation, Bing social channels are encouraging audiences to share their experiences of the joyful and messy realities of pre-school life at home.

Interactive Facebook parties, dubbed Team Bing Play Times, have also been initiated across Bing’s UK, Italian, Spanish and Polish Facebook pages. On designated days, Team Bing will be sharing hourly videos – based on episodic games from the series – encouraging Bingsters and their grown-ups to join the fun with games like musical statues and hide and seek. Those taking part will be encouraged to share their photos and videos, and to download a certificate from bingbunny.com once the games are over.

In addition, Bing Facebook pages will be highlighting a new Bing activity sheet every day – providing families with ideas to get busy and creative together during the stay-at-home period. A huge selection of free downloadable activity sheets has already been made available at bingbunny.com/activities.

“Responsibility to our audience will always be our first priority,” says Jodie Morris, Executive Director, Content & Audiences at Acamar Films. “This is a uniquely challenging time for Bingsters and the grown-ups in their lives, and we want to support them as best we can by offering free additional games and activities that can be enjoyed, alongside our episodes, while staying at home together.”

The popular free Bing: Watch, Play, Learn app is also playing a role in the ‘Staying at Home Together’ initiative, offering users an increased number of interactive learning games for free, for a limited time. Bingsters can use their imagination to help Bing get dressed, help Bing find items in Padget’s shop, get creative with a Bing-themed drawing canvas and more. It’s available from the App Store, Google Play and Amazon Appstore.