MGA Entertainment (MGAE) has announced the appointment of Neil Bandtock as its new managing director for the UK and Ireland. Bandtock will be assume the position from October this year. He takes over from current MD, Andrew Laughton, who resigned earlier this year, having held the role for twelve years.
Speaking of his new appointment, Bandtock said: “It’s not often that such an incredible opportunity comes to you twice in life. I started working at MGA in 2004, working closely with Isaac Larian and on core brands such as Bratz. Since then, I’ve successfully run businesses on both the supply and retail side – and I’m thrilled to be able to bring this experience to my new role.
“There’s no doubt this is an unusual time for the industry, and for the whole country, bringing both challenges and opportunities. I’m very excited to return to MGA, to work with such a passionate and incredible team on some of the best brands in the market and to make the most of what our ‘new normal’ future holds.”
Having worked in the toy and children’s entertainment industry for over 16 years, Bandtock joins MGA Entertainment from Epoch making toys, where he has been managing director for three years. Prior to working at Epoch, Bandtock was global retail director of Merlin Entertainment Group (2015 to 2017). And before that, he was managing Director of Vivid Imaginations (2010 to 2014). From 2004 to 2008, Bandtock worked as UK general manager for MGA Entertainment, overseeing many of its most celebrated brands including Bratz and Little Tikes.
Isaac Larian, CEO and founder of MGA Entertainment, said: “We are extremely excited to welcome Neil back to MGA. His reputation in the industry and record of delivery is second-to-none and we have no doubt that his strategic, experienced approach will help us to operate at our very best in the UK and Irish markets.”