Flair GP unveils new website

Brand-new look and URL modernises the toy company’s online presence for the trade

Written by Georgie Dobie

Posted 10.09.2020 | Business

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Flair GP has unveiled a new-look website, complete with a new address, to update its online presence.

Officially launched last week, the sleek and responsive www.flairgp.co.uk makes it simpler and more convenient than ever for trade customers to browse and order across the company’s portfolio of brands – from Flair, Giochi Preziosi and Just Play.

Visitors will be able to see entire collections and view the vast amount of supporting TVCs too. The new website will also acts as a master link page for the highly active, consumer-facing social media programme. 

Although created for B2B, the site is also safe and easy for consumers to use too.

Susan Journeaux GP, Flair’s Marketing Services Manager, says: “The way in which visitors engage with Flair has changed greatly over recent years with the majority of visitors using mobile or tablet devices and it was becoming vital, a new portal that was fully responsive and in line with our social media handles and username was high on the agenda for 2020.

“We are delighted therefore to finally unveil the new online face of Flair GP that showcases our ranges in more modern, sleek and effective manner and invite all our customers to take a browse and see what’s on offer.”

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