Character Options has unveiled details of its exclusive 2020 influencer event which will take place over three days from 24 to 26 July 2020.

The Character Kidz Big Weekend is the revised edition of last year’s highly successful London based event, and will now take place virtually promising a summer festival of videos, stories and TikTok coverage announcing all that’s new in the Character Options portfolio.  

50 Kidfluencer channels are involved with the weekend, each receiving props and product to host their own Character Kidz celebration over the three days. Every channel will be tasked with highlighting specific products, ensuring focused activity across the entire collection.  

Social media and YouTube will be flooded with coverage over the weekend, but adding to the buzz, timed activities will take place organised from the www.characterkidz.co.uk hub and Character Toys Instagram page. Alongside others, these focus hours include learning to create iconic balloon dogs in celebration of the launch of Squeakee, and a Pokémon trivia quiz using Character’s latest Pokémon Trainer Trivia game. Plus, to create even more reach, mums and celebrity names will also be invited to join in too.  

Channels taking part include Splat Kids TV, Toy Bazaar, Little Lady C, Patience’s Magical Toy Emporium and Summer Joy’s Toy Joy.  

Len Smith, father of the kids from Toys Fun Fam said: “We have been eagerly awaiting Character Kidz 2020. Last year's awesome, fun-packed experience showcased the very latest that Character Options had to offer and thrilled all who attended.   

“Working together this last year with Character Options to promote the launch of many of their new products has been instrumental in our platforms achieving exciting growth.  

“It’s brilliant that the team has been able to create something even bigger and better this year despite the current restrictions. The excitement is now building, Theo, Tahlia and their friends in the Toy influencer world are looking forward to uncovering all that’s new for 2020. Watch this space, it’s going to be huge!” 

Mark Hunt, marketing manager, Character Options, added: “At the start of the year, we set ourselves a challenge to create something bigger, better and even more interactive than last year’s event and our retail partners were all on board to get involved. Then the lockdown happened and we were determined to still succeed. The event has since evolved and we are extremely excited about our new Big Weekend. It’s going to be an explosive start to the season!  

Follow the Character Kidz Big weekend fun on Instagram (https://www.instagram.com/charactertoys/) and view a live countdown to the event and updates once the fun starts at www.characterkidz.co.uk