The Barbie ‘You Can Be Anything Experience’ is an inspiring digital series for parents and kids to enjoy together, with fun activities. Catch new episodes on YouTube each day from 26th -28th March 2021.
The campaign is designed to inspire creative play, showcasing the inclusive and diverse range available from Barbie. The Barbie ‘You Can Be Anything Experience’ will explore 3 inspiring themes to keep audiences engaged across this 3-day event: Expressive, Adventurous and Imaginative.
“Dance, bake a cake, create a flower crown and relax with a yoga session with Barbie this weekend. We hope to reach and engage both new and existing audiences with this creative and fun experience from Barbie and Smyths Toys where you can shop the latest and greatest range of Barbie products ”Sinead Byrne, Joint Head of Marketing, Smyths Toys.
‘’Over the past year we’ve had to diversify our approach to retail eventing and we are excited to share that Barbie has gone virtual with our “You Can Be Anything Experience” - hosted exclusively on the Smyth’s Toy’s YouTube channel. Barbie will entertain, inspire and educate children with themes celebrating individuality and diversity. Inspiring the limitless potential for children and their futures, by championing the ‘You can Be Anything spirit.’ We have three full days of fun planned, including themed content for little creators, explorers and dreamers which will encourage at home participation and interaction, keeping the kids entertained through a series of engaging content that allows viewers to positively play, move and make along – we hope to see you there.” Eirian Jones - Head of Customer Marketing, Mattel.
The launch of the online experience is supported with an integrated 360 marketing campaign including YouTube, Facebook, Instagram and influencer campaigns with Helen Flanagan, Fashion Laerta and more.
Check out the You Can Be Anything Instagram filter @smythstoys and discover what you can be.
Day 1: Expressive
Day 2: Adventurous
Day 3: Imaginative