Kangaru, which produces scented stationery products, toys and activities, makes its UK debut at an exciting stage of the company’s development. Kangaru has confirmed a new licensing programme, with a host of iconic food and confectionary brands already on-board in North America, including Chupa Chups, Mentos and Kelloggs’s cereals.
With this series of licensing partnerships, Kangaru will tap into the popular food licensing trend and reinvigorate the craft and stationery categories. Key characteristics of these instantly recognisable brands – shapes, scents and colours – will bring this sweet treat of a collection to life!
Joe DiPalma, Kangaru’s founder and CEO, has spent the last year adopting a licensed strategy to this new product development to capitalise on top selling brands. Speaking of the company’s plans for its licensing programme he said: “Over the coming year we plan to expand the licensed products into the UK and Europe, South America and Asia. Where the UK is concerned, we’ve been working with Paul to better understand the opportunities within the market. He’s been drawing on his vast experience in toys and the children’s entertainment business, as well as his impressive ability to customise products and licensing for customers, to really help tailor our licensed offering for the UK.
Paul Fogarty added: “We’ve seen the foodie craze hit the toy aisle and now we get to bring it to the stationery and craft aisle!
“Something we’re particularly excited about is the opportunity to customise this line of products to suit our retailers’ unique needs. We’re going to be working closely with our retail partners over the coming months to deliver a collection that appeals to customers and meets their individual needs.”
For more information, please get in touch with Paul Fogarty to find out more: Paul@allin1products.com.