The Spring campaign began with TV and social media support in February. It continues as children in England head back to school with the newly launched Little Brian Paint Sticks Activity guide which invites families to say thank you to mums and teachers with free design templates downloadable from Little Brian Paint Sticks website. A selection of Mother’s Days cards, Thank You cards and Easter colouring templates are available, helping kids get creative with Paint Sticks, while sharing their love with a colourful card.
The Little Brian Paint Sticks campaign is further boosted further by a UK Mums TV
takeover in March featuring product guides & reviews, expert comments & advice on encouraging creative play, twitter frenzy, Blogger reviews and boosted Facebook content plus ‘Dear Mummy’ video blogs on You Tube.
The Little Brian Activity Guide is being promoted with PR and social media campaigns organised by Wire PR. Leading family influencers will showcase Little Brian Paint Sticks and the free downloads, sharing inspirational posts and stories with their followers and encouring everyone to get creative with the free guide.
The Little Brian Paint Sticks range has also been recommended by the Good Toy Guide
, an independent endorsement which will be included in all marketing communication.
Little Brian Paint Sticks are famous for their no-mess painting solutions. Paint sticks are extremely versatile and can be used for a range of techniques like blending, stamping, colour washing, scraping and dotting. Paint sticks are used just like glue sticks and allow vivid colours to be transferred directly onto a range of surfaces - canvas, wood, paper, card and even glass. No need for brushes, water or the usual mess that comes with painting. Pick your colour, lift the lid and twist, unleash your creativity and when finished just pack away - no mess! Paint dries quickly within minutes. Little Brian Paint Stick are available from £4.99srp for a 6 pack and £7.99srp for a 12 pack. The range also includes art stations, bumper packs, a Giant Paint Stick collections and more.