The Lionesses make history as University Games launches first ever all female SUBBUTEO Main Game to UK market

2021 will see an iconic UK-first as University Games launches the eagerly-waited SUBBUTEO Official England Lionesses Main Game Set; the first ever all-female SUBBUTEO Main Game Set to the mass market

Written by Mark Naish

Posted 30.03.2021 | Products

The Lionesses make history as University Games launches first ever all female SUBBUTEO Main Game to UK market thumbnail

The highly anticipated Official England Lionesses SUBBUTEO Main Game will be available this May and the detailed Lionesses Subbuteo players will sport the iconic England kit and feature players of differing ethnicity.

The fully licensed Official England Lionesses SUBBUTEO Main Game will contain the 11-player Lionesses Team, an 11-player Red and White Team, along with the SUBBUTEO pitch, ball and goal sets.

The England Lionesses have been a true inspiration to young players over the past few years and their success at the 2019 FIFA Women's World Cup has helped a growth in participation across all levels.

Mark Jones, Sales Director at University Games, believes the new Lionesses Set will make big steps to continue to bridge the gap between the younger generation and the current SUBBUTEO enthusiasts. “We are all ever hopeful for a football-themed summer with the Euros currently planned to kick off this June, and with the Women’s European Championships now scheduled for summer 2022, the new England Lionesses Main Game is certain to be a very welcome and timely addition to the range.”

“SUBBUTEO was a best seller for 2020 and a top Christmas Toy following a successful re-launch and a heavy-weight multi-media campaign, which will continue throughout 2021 and feature the new addition to the range.”

The new Lionesses Main Game will join a comprehensive SUBBUTEO range that includes the SUBBUTEO Main Game, Official England Main Game as well as the new Virtual Assistant Referee (VAR) Set and enhanced Fences Set accessories that launched earlier this year.

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