The CoComelon licensed toy range, manufactured by Jazwares and distributed in the UK and Europe by Bandai UK, launched in AW20 and has developed into SS21 with an exciting collection of new SKUs, including First Act Instruments, a Musical Tractor, brand-new educational collectables and a new wave of plush.
CoComelon, which has the largest kids’ channel on YouTube with over 100 million subscribers, teaches children how to take on everyday activities and role models positive behaviour with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes and getting ready for bed. With its bright and bold colours and cheerful nursery rhymes and phrases, CoComelon attracts children aged one to four to sing and dance along with JJ and his siblings as they learn letters, numbers, animal sounds, colours and more.
Nic Aldridge, Managing Director, Bandai UK, comments: “We saw an amazing reaction to the range during the toy fair season of 2020 and then again during our Autumn launch period, so we always knew that we had a winning collection on our hands. It’s fantastic to see CoComelon cited as the top-ranking Infant/Toddler License in the latest NPD results. I have always had great confidence that the fantastic product range from our partners Jazwares would do well, as they have a significant focus on development and learning. We are thrilled to move into 2021 with an even wider offering of innovative, themed, fun, educational toys to engage pre-schoolers and extend their enjoyment of the show.”
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