L.O.L. Surprise!™ teams up with the Manchester FA and England Captain Stephanie Houghton

Best-selling toy brand to provide 500 samples to football clubs across Greater Manchester

Written by Mark Naish

Posted 26.02.2021 | Products

L.O.L. Surprise!™ teams up with the Manchester FA and England Captain  Stephanie Houghton thumbnail

With the news that lockdown is set to ease and grass roots football is to return from 29 March, families across the UK are starting to look ahead for opportunities to get children back outside and enjoying sport. Best-selling toy brand, L.O.L. Surprise!™ has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA's FA Wildcats providers across Greater Manchester, with an aim to inspire young followers of the brand to get involved in the sport.

As part of the campaign, L.O.L. Surprise! has also teamed up with inspirational England and Manchester City captain Steph Houghton MBE to encourage girls to get outside and playing football. Houghton revealed the brand new All Star B.B.s Football range and announced the brand’s partnership with Manchester FA and its FA Wildcats providers to her 218k football mad Instagram followers.  
 
Wildcats was created to inspire girls aged 5-11 to take up the sport for the first time or who want the opportunity to play football over the spring and summer months. The sessions provide a safe environment where girls can have fun, develop new skills and create foundations for a lifelong love of football.

The fan favourite All Star B.B.s characters have had a sparkly makeover and come with brand new football outfits and accessories, with fans able to collect two fierce football teams – the Teal Rockets and the Pink Lightning. The iconic ball packaging can even become two goals for imaginative play!

Colin Bridgford, CEO for Manchester FA, said: “Teaming up with Steph and L.O.L. Surprise! will hopefully inspire a new generation of young girls who wish to follow in the footsteps of Steph and maybe one day be the future England captain. We are delighted to be working together and are sure the girls will benefit when we begin to distribute the new All Star B.B.s Football range.” 

Samantha Wilson, UK Marketing Director for MGA Entertainment, said: “We are delighted to team up with Manchester FA and Steph Houghton to promote the All Star B.Bs Football range. L.O.L. Surprise! is all about empowerment and inspiring confidence in young children, this is the perfect partnership to do just that. We’re thrilled to be able to donate 500 samples of the product and hope the partnership will inspire more young girls to take up the sport.”

L.O.L. Surprise!™ was launched by MGA Entertainment, Inc. (MGAE) in December 2016 and has quickly become a global phenomenon as the world’s best-selling toy, driving the unstoppable craze for collectable toys.

L.O.L. Surprise!™ All Star B.B.s is for children aged 6+ and is available at toy retailers including: Smyths Toys, The Entertainer, Selfridges, Amazon, Argos, Tesco and Sainsburys. To find out more visit: http://www.lolsurprise.com/.

High score for freedom! thumbnail

High score for freedom!

Scrabble beams nations favourite words on landmarks to mark lockdown easing and national Scrabble Day. ‘Hope’ ‘Freedom’ and ‘Relief’ marked ...

Obituary: Bill Mobbs thumbnail

Obituary: Bill Mobbs

Sadly, the toy trade loses another well loved figure

Christina Brasier and Barry John promoted to new roles at Asmodee thumbnail

Christina Brasier and Barry John promoted to new roles at Asmodee

Asmodee UK has announced the promotions of Christina Brasier and Barry John into new roles as National Accounts Controllers, jointly ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor