With the news that lockdown is set to ease and grass roots football is to return from 29 March, families across the UK are starting to look ahead for opportunities to get children back outside and enjoying sport. Best-selling toy brand, L.O.L. Surprise!™ has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA's FA Wildcats providers across Greater Manchester, with an aim to inspire young followers of the brand to get involved in the sport.
As part of the campaign, L.O.L. Surprise! has also teamed up with inspirational England and Manchester City captain Steph Houghton MBE to encourage girls to get outside and playing football. Houghton revealed the brand new All Star B.B.s Football range and announced the brand’s partnership with Manchester FA and its FA Wildcats providers to her 218k football mad Instagram followers.
Wildcats was created to inspire girls aged 5-11 to take up the sport for the first time or who want the opportunity to play football over the spring and summer months. The sessions provide a safe environment where girls can have fun, develop new skills and create foundations for a lifelong love of football.
The fan favourite All Star B.B.s characters have had a sparkly makeover and come with brand new football outfits and accessories, with fans able to collect two fierce football teams – the Teal Rockets and the Pink Lightning. The iconic ball packaging can even become two goals for imaginative play!
Colin Bridgford, CEO for Manchester FA, said: “Teaming up with Steph and L.O.L. Surprise! will hopefully inspire a new generation of young girls who wish to follow in the footsteps of Steph and maybe one day be the future England captain. We are delighted to be working together and are sure the girls will benefit when we begin to distribute the new All Star B.B.s Football range.”
Samantha Wilson, UK Marketing Director for MGA Entertainment, said: “We are delighted to team up with Manchester FA and Steph Houghton to promote the All Star B.Bs Football range. L.O.L. Surprise! is all about empowerment and inspiring confidence in young children, this is the perfect partnership to do just that. We’re thrilled to be able to donate 500 samples of the product and hope the partnership will inspire more young girls to take up the sport.”
L.O.L. Surprise!™ was launched by MGA Entertainment, Inc. (MGAE) in December 2016 and has quickly become a global phenomenon as the world’s best-selling toy, driving the unstoppable craze for collectable toys.
L.O.L. Surprise!™ All Star B.B.s is for children aged 6+ and is available at toy retailers including: Smyths Toys, The Entertainer, Selfridges, Amazon, Argos, Tesco and Sainsburys. To find out more visit: http://www.lolsurprise.com/.