K’Nex connects with schools!

With children returning to the classroom, Basic Fun has launched a new K’Nex initiative to connect with schools and promote the brand’s application to fun learning at all stages of development

Written by Mark Naish

Posted 17.03.2021 | Products

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As part of this campaign, the company has pledged £10,000 worth of K’Nex resources to schools across the UK.

Having launched the initiative on 8 March 2021, the team at Basic Fun is inviting parents, caregivers and teachers to nominate their school to receive a K’Nex School Pack, via the dedicated webpage: https://www.knexschools.co.uk/. The nomination process will close on 30 April 2021, at which point school packs will be delivered to classrooms across the UK.

Each pack contains everything schools need to get their pupils building bigger than the box in-class and during after school activities – all while building on early skill development. Selected schools will receive an assortment of K’Nex Education products and Kid K’Nex sets, as well as teaching packs, lesson plans, take-home information, and more!

Holly Lackey, head of marketing at Basic Fun, commented: “In the past year, K’Nex has surged in popularity, with families using K’Nex to entertain and homeschool amid the lockdown restrictions. With this new initiative, we want to not only support our local communities, but we also want to increase awareness of the K’Nex brand and promote its application to STEaM learning in schools.

“We want to drive home how readily K’Nex supports fun learning at all stages of development. For younger children, there’s the Kid K’Nex character sets to hone hand-eye coordination, fine motor skills, problem-solving abilities, and more. For children that are ready for a next-level building challenge, there’s the core K’Nex collection. Meanwhile, particularly well-suited to an educational setting, there’s the K’Nex Education collection, which is aligned to national education standards; each set comes with hands-on lesson plans for teaching STEaM topics. Also not to be missed, the K’Nex Architecture range for K’Nexperts! This is a range that appeals to all ages and interests, and we remain committed to securing its position as one of the leading education toy brands.”

For more information about K’Nex, please contact: Lynne Swatton-Reed – General Sales Manager Lynne.Swatton-Reed@basicfun.com +44 7775 612 950

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