Zapf Creation’s Baby Annabell has triumphed in this year’s Loved By Parents Awards, with its Baby Annabell, Baby Alexander and Baby Leah 43cm dolls receiving Gold in the ‘Best Role Play Toy’ category.
Holding the spot of the UK’s No.1 Nurturing Doll brand, Baby Annabell has consistently led the European doll market and has been a firm family favourite for more than two decades. Ranging from dolls suitable for newborns to those for three plus, there is a Baby Annabell for every stage of childhood development.
All three iconic Baby Annabell 43cm dolls offer unrivalled realistic baby patterns and lifelike functions. As well as supporting social and emotional development, the dolls play a vital role in encouraging nurturing play, which sits at the heart of the Baby Annabell brand. This ethos ensures customers are able to trust that any Baby Annabell product will help their little one develop essential life skills and enable independent and imaginative play.
This win comes as a follow up to the manufacturer’s announcement to switch to plastic free packaging across its new product launches, with the ultimate aim of having the entire range plastic free by Autumn 2022.
Kasia Leskow, Zapf Creation Marketing Manager, said: “Baby Annabell is a brand that is loved and recognised by parents and children alike and these awards are testament to its continued success in the toy market over the last two decades.
We’re absolutely thrilled to have received this level of recognition from such a highly regarded source, and we look forward to continuing to innovate with our Baby Annabell dolls, supporting nurturing play and implementing positive change, caring for children and their future. “