High score for freedom!

Scrabble beams nations favourite words on landmarks to mark lockdown easing and national Scrabble Day. ‘Hope’ ‘Freedom’ and ‘Relief’ marked on reopening pubs and retail

Written by Mark Naish

Posted 12.04.2021 | Products

High score for freedom! thumbnail

Uplifting and joyous words written in Scrabble tiles have been beamed onto landmarks and re-opening venues to mark the lifting of lockdown restrictions on 12th April.

The projections celebrate the mood of the nation as we look ahead to more positive times. Words ‘reunion’ ‘family’ ‘freedom’ and ‘hope’ were beamed on much-missed locations like the quintessential British pub, re-opening retail and restaurant areas, and iconic cultural landmarks.
The words were beamed in the world-famous tiles by Scrabble ahead of National Scrabble Day this week. As a game that celebrates words, Scrabble know the power that positive words can have to uplift, and the beamings are designed to capture the mood of the nation on this historic day.

Scrabble commissioned a national survey to find Brit’s favourite words that summed up their feelings and mood at lockdown easing, finding words like ‘freedom’ ‘hope’ ‘relief’ ‘family’ and ‘reunion’ were the words that best represented lockdown easing for the public.

Finding pubs were one of the top spots Brits can’t wait to return to, a quintessentially British pub - The Royal Oak in Bethnal Green - was projected upon with tiles spelling top words ‘Reunion’ and ‘Joy’ before expanding into the playful and thirst-quenching ‘Beer.’
Shops are another missed social activity and seen alongside the soon to re-open Harrods was a Scrabble board displaying ‘Treats’ ‘Wander’ and ‘Retail’ ‘Therapy.’

In normal times one of the capital’s busiest spots near London Bridge & the Shard was beamed with the most emotive and powerful words favoured by the public : ‘Health’ ‘Freedom’ ‘Family’ and ‘Hope.’ The final projection was beamed on the famed Brick Lane, home to many independent 

Pauline de la Riviere, Marketing Director Mattel Games EMEA says, “In Scrabble – as in life – the words we choose matter. They have the power to uplift, encourage and strengthen us. Words connect us all, and we wanted to make this historic day of lockdown easing and the return to some semblance of normality, by discovering the most meaningful words to people today.”

Scrabble is the ORIGINAL strategic word game that encourages creative thinking through unpredictable play. One of the world’s most popular board games, a new-look Scrabble board will be on shelves this Spring with more modern, fresh packaging for a modern audience.

Originally conceived by US architect, Alfred Mosher Butts during the Great Depression, SCRABBLE’s early history found success as elusive as a triple word score. From humble beginnings, this game of wits and words has grown to become one of the most famous games in the world.

To date over 150 million sets have been produced. SCRABBLE has continued to inspire the enthusiasm of word fans and game players across the globe for seven decades. SCRABBLE is now said to have the likes of Madonna, Queen Elizabeth II and Taylor Swift among its biggest fans.

Scrabble available from Smyths, Amazon, Argos, Entertainer and more. Play Scrabble GO in the app store.

Brits top 10 uplifting words:
• Family        
• Healthy        
• Happy
• Love        
• Sunny        
• Thanks        
• Smile
• Holiday
• Hope        
• Peace        

Brits top words for lockdown easing:
• Hope        
• Freedom
• Relief        
• Family        
• Reunion
• Normal
• Health
• Restart        
• Holiday        
• Friends        
Source: One Poll study, March 2021.

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