Flair Just Play Schedules Another pocket.watch Partnership with Love, Diana

Launching for spring 2021, in the UK and Ireland, Flair Just Play will be introducing a fun roleplay collection inspired by the latest YouTube sensation, Kids Diana Show

Written by Mark Naish

Posted 04.12.2020 | Products

Flair Just Play Schedules Another pocket.watch Partnership with Love, Diana thumbnail

Flair Just Play has announced another exciting licensing deal with pocket.watch, the studio behind the hugely successful Ryan’s World franchise, among other popular properties. Launching for spring 2021, in the UK and Ireland, Flair Just Play will be introducing a fun roleplay collection inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals five billion global views a month, making Diana the #3 YouTuber globally!

To support the global launch of the Kids Diana Show merchandise, pocket.watch has produced 40 episodes of Love, Diana. In this series, where live-action meets animation, the episodes are designed to help children learn positive lessons about friendship, family, creativity, and the power of play.
“We are absolutely thrilled to be partnering with pocket.watch once again,” said Charlotte Rodgers, Marketing Manager for the Just Play brands portfolio, Flair. “Kids Diana Show is an international smash hit on YouTube, with billions of kids across the globe tuning in to view the channel each month, and this is just the beginning! We can’t wait to bring our fantastic Love, Diana roleplay collection to the toy aisle.

“When kids play, their world expands, and our Love, Diana toys are designed with that in mind. Our Love, Diana roleplay collection is directly inspired by key products featured in the show, which means that the toys are not only easily recognisable on the shelf, but it also means that girls will be able to go on their very own Love, Diana adventures - just like she does in the show!

Stone Newman, Chief Revenue Officer of pocket.watch added: “We are delighted to be continuing our relationship with partners like Flair Just Play to expand the reach of the Love, Diana franchise to entertain and inspire young girls around the world.”

The Flair Just Play roleplay collection includes Love, Diana’s Adventure Set - a cute backpack that looks just like the one Diana wears in the show. It comes with everything that is needed for a Love, Diana adventure - a transforming wand hairbrush, an interactive phone, a map to help navigate the Land of Play, and more! Be sure to also watch out for the Surprise Deluxe Trunk, which just like in the series has plenty of surprises, with many compartments for girls to discover. This music box promises the ultimate unboxing experience! Plus, there’s the Light-Up Bubble Wand, which produces bubbles just like Diana’s wand does before she travels into the Land of Play. There is also an unlockable collection of Love, Diana Mini Mystery Trunks for fans to discover!

For more information, please get in touch with the Flair Just Play team by calling 0208 643 0320 or emailing sales@flairplc.co.uk

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