Eaglemoss launches PR campaign around new range of licensed Advent Calendars

As part of its overarching company ethos of bringing iconic brands to life for their fans, 2021 sees licensed collectables specialist Eaglemoss Hero Collector entering the Advent Calendars market for the first time

Written by Mark Naish

Posted 07.05.2021 | Products

Eaglemoss launches PR campaign around new range of licensed Advent Calendars thumbnail

The company has appointed PR, marketing and digital agency Norton PR to spearhead a campaign designed to target fans and collectors at launch plus a mass market consumer initiative to drive sales in the run up to Christmas.

With detailed, aspirational and high-quality collectable items hiding behind each of the calendar doors, the all-new products have been carefully designed to appeal to both dedicated fans from the Sci Fi and Music genres out of season plus have huge mass market appeal in the run up to Christmas. With a growing trend in the market for calendars that break with the traditional chocolate and sweet treat tradition to offer so much more by way of lifetime appeal, each calendar can also be used as a unique storage and display unit long after Christmas is over, and keep single-use packaging to a minimum.
 
Its inaugural collection features three iconic licensed calendars: Doctor Who, Star Trek and The Beatles. Designed with fans and collectors in mind, the aspirational new additions all incorporate collector quality gifts inspired by these heritage brands, which are adored by fans across the world. Fans of the fab four can take a trip down Penny Lane and enjoy the countdown to Christmas with The Beatles Advent Calendar designed in a four-tray format within an outer shell featuring iconic Beatles artwork. Each ‘tray’ is illustrated with a stylized image of John, George, Paul or Ringo on its outer edge and contains a whole host of Beatles-inspired collectable gifts. Star Trek continues to delight and entertain fans across the world and followers of Gene Roddenberry’s intergalactic cinematic creation have a whole host of merchandise and collectables to discover in the Star Trek Advent Calendar.
 
“Norton PR has extensive experience in working with licensed products and a dedicated collector fan base through their work with numerous brands including Warner Bros. Consumer Products, LEGO, Airfix and Thunderbirds,” comments Alex Neal, Managing Director – Ecommerce & Brands at Eaglemoss. “Their consumer insight and creative thinking around how we can best promote the calendars to drive retail sales both in and out of the traditional festive season will provide us with the platform we need to launch into an exciting new market for 2021.”

Exploding Kittens Acquires First External Game Happy Salmon From North Star Games thumbnail

Exploding Kittens Acquires First External Game Happy Salmon From North Star Games

Company Expands Its Roster of Game Inventors; Searches for the Next Hit Game from External Creators

Mattel Executive Leadership Joins Warner Bros. Consumer Products as Keynote Speaker at Licensing Expo Virtual on August 26 thumbnail

Mattel Executive Leadership Joins Warner Bros. Consumer Products as Keynote Speaker at Licensing Expo Virtual on August 26

Mattel's President and Chief Operating Officer Richard Dickson and Head of Global Consumer Products and Franchise Marketing Roz Nowicki will ...

Brand Licensing Europe supports industry to look to the future with What’s Next 2021 theme thumbnail

Brand Licensing Europe supports industry to look to the future with What’s Next 2021 theme

Brand Licensing Europe (BLE), in partnership with industry trade association Licensing International, will support the industry as it collectively looks ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor