DreamToys gains great tv & media coverage

Dream Toys 2020 enjoys great media coverage, from This Morning to top media outlets.

Written by Mark Naish

Posted 29.10.2020 | Products

DreamToys gains great tv & media coverage thumbnail
2020 DreamToys enjoyed extensive media coverage, both on television and online. TV favourites Phillip Schofield and Holly Willoughby opened their section of This Morning to DreamToys, while the Daily Mail and The Sun also covered the event (links below) along with the rest of the tabloids and many other media outlets. All giving the event positive coverage and support.
Gary Grant, chair of the DreamToys selection committee urged consumers to shop early to avoid missing out due to the pressures facing the industry this Christmas season from the pandemic. Gary commented “2020 has been a challenging year for all, but toys have entertained and educated many during lockdown. This year’s list represents a mixture of those toys which have kept families company during these difficult times, and innovation which will impress under the tree. We hope toys will continue to bring joy to all families over the festive period - as they have always done.”

This years event was brought forward in part due to the current situation and retailers fears about meeting demand in the run-up to Christmas. As well as the fantastic top 12 toys the panel selected a long list of 59 toys in total that the panel considered as being worthy. With products ranging in price from just £6.99 to £79.99, their was something for everyone!

The list is decided by a panel of retailers made up of large chains, large and small multiples and independent retailers and is run by the Toy Retailers Association and supported by members of the British Toy and Hobby Association.

In addition to the coverage the organisers created this short video promoting the top 12 which can be seen here: DreamToys 2020 video

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