Character Options looks ahead to a bumper year for Little Live Pets

When it comes to the world of interactive pets, there is one brand that is continuing to tick all the boxes and that is Little Live Pets

Written by Mark Naish

Posted 21.06.2021 | Products

Character Options looks ahead to a bumper year for Little Live Pets thumbnail

The AW21 collection is set to go from strength to strength thanks to an extended and refreshed line-up of, all of which will be supported with the firm’s most ambitious marketing campaign for the brand to date.

Last year, the range grew substantially, and it is now firmly established as one of the leading Youth Electronics Brand in the UK. The second half of the year saw some exciting developments for the brand, with the new style guide and a host of innovative launches, including the now infamous Gotta Go Flamingo, which benefited from some great product placement ahead the Christmas gifting period.

Despite lockdown, the brand has started 2021 strongly thanks to new series of core pets across the lower price points and continued demand for hot lines such as the Cozy Dozy Koala and the Gotta Go Flamingo. Little Live Pets remains one of Character Options’ leading brands and it will benefit from significant investment this year to secure its pole position in the electronic pets’ toy aisle.

Mark Hunt, marketing manager at Character Options, detailed what’s in store for the brand: “The longevity of the brand is amazing, seven years on we are still growing and bring innovation into the category. And, this year, we believe it is the best collection to date. Retailers can look forward to the launch of Gotta Go Turdle – the singing, eating, pooping turtle who is sure to be this year’s most outrageous electronic pet! We will also be welcoming My Pet Pig Piggly the walking pig, who wiggles his nose and makes adorable piggy noises. Plus, we will be introducing a seriously sweet horde of Lil’ Hamsters!”

The Little Live Pets range benefits from a high impact marketing drive, wherein TV remains key across children’s channels, underpinned with YouTube pre-roll activity. From July until Christmas, Character Options will be adopting an always-on digital strategy for the brand, as well as ensuring celeb product placement and activity on social media platforms like TikTok, where fans are known to be waiting to see and share news of the next new additions to the line.

Mark added: “We have high expectations for Little Live Pets this year due to the strength and depth of the range, and we are looking forward to another successful autumn season and another year of growth for the brand.”

For more information about the Little Live Pets collection, please call 0161 633 9800 or email sales@charactergroup.plc.uk.

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