Available through Paul Fogarty’s TWO IN 1 Direct, the wonderfully whacky world of Cats vs. Pickles is jumping over the pond big time following a hugely successful rollout in the US, with impressive sales across major retailers that serve to reflect the brand’s staggering popularity among consumers!
The trend has been driven and fans engaged in the world of Cats vs. Pickles thanks to a huge volume of hilarious bespoke content created by Cepia on YouTube. These short-form videos have already generated more than 110 million views globally, with more than 16 million views in the UK alone.
Paul commented on the US success by saying: “Average sales per store, per week, in major outlets were over 30 units with many as high as 50 units per store, per week!”
And engagement with this content is already translating into strong UK sales for stores that soft launched before Christmas, where a limited rollout of the Collectable Plushies was met with an impressive response, with some retailers selling 1500 units in just a few weeks!
Response to the brand has been exciting all over the world, with retailers responding to the creativity and silliness of the property, as well as the eclectic range that comprises more than 100 different styles of Cat and Pickle Collectable Plushies, Kitty Condo Habi-cats, themed special editions, Jumbo Plush, Character Pillows, and more!
Speaking of the brand’s introduction within the UK, Paul Fogarty of TWO IN 1 Direct, says: “Cats vs. Pickles is a long-term brand with much more to come from the range later in the year, including licensing. Cepia will be supporting the collection with a comprehensive and heavy marketing schedule, including TV, pre-roll and influencer activity. It’s going to be big!”
For more information about the Cats vs. Pickles toy line, please email Paul@allin1products.com
