Leading imaginative play doll brand BABY born has announced celebrity mum and fashion icon Abbey Clancy as its brand ambassador for autumn 2020, promoting new fashion lines.
As part of the campaign, Abbey is set to reveal a series of fun and fashionable ‘Style Diaries with BABY born’ posts on her Instagram, where she and her youngest daughter, Liberty, will dress up and create stylish content and fun fashions for themselves, as well as BABY born. Liberty has been a long-standing fan of BABY born and is following in her fashionable mum’s footsteps, making the pair the perfect brand ambassadors.
In addition, Abbey will be sharing some of her impressive fashion insider knowledge with exclusive styling tips for parents and children to try out, inspiring fun during the increased time at home, while also offering handy advice on festive outfits to bring the sparkle back in time for Christmas. The hints and tips will be shared on BABY born’s social channels and used to inspire influencer content supporting the campaign, with a series of Instagram-led videos and images going live over the coming weeks.
The partnership supports the launch of the new BABY born Weather Duck Wardrobe, which comes with a handy Berta Duck weather dial that reflects the four different seasons, to help little ones select what clothes BABY born should wear each day. The perfect place to keep all of BABY born’s outfits, the wardrobe comes complete with drawers and plenty of cupboard space, the set also comes with a sticker sheet, allowing little ones to personalise their wardrobe how they like.
Kasia Leskow, Marketing Manager for BABY born UK, said: “We’re thrilled to announce Abbey Clancy as a brand ambassador for BABY born this autumn winter season, inspiring our fans to get creative with their styling and showcase the great fun that can be had with all the dolls and outfits whilst at home. Liberty is such a big fan of the brand, and her genuine excitement really comes through in this campaign.
Inspiring imaginative roll play is at the heart of everything we do at BABY born and we hope this campaign will encourage little ones to express themselves not only through the clothes they choose for their dolls, but also how they choose to play with them.”
For more information, visit: www.baby-born.co.uk
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