In a rather slapstick film to humour the trade, the leading educational games and jigsaws manufacturer kicked off their Virtual Toy Fair with a video of Simon and Gavin at Olympia followed by a Zoom meeting between the ‘Ant and Dec’ style duo.
The video is hosted on a dedicated website that the company has set up exclusively for the Toy Fair season www.orchardtoyfair.com.
The Orchard Toy Fair website not only hosts the spoof show reel but gives retailers the chance to book a virtual meeting with their Account Manager and presents videos of each of the company’s new lines for 2021. The company’s broadest launch to date covers a variety of themes, including unicorns, dinosaurs, mermaids and more, plus a range of price points and educational values.
Simon Prest said ‘We are obviously disappointed not to be at the toy fairs this year, but we wanted to do something fun and a little bit different, which is in the spirit of how we approach the toy fairs. The website is a great platform to be able to share our new range and also offers customers a simple solution for meeting with their Account Managers in the virtual world we’re all living in.’
Orchard Toys are offering an extended Toy Fair period from now until 26th February to give retailers and buyers the opportunity to book a virtual meeting at their leisure. All those customers who book an appointment for a virtual meeting will receive an exclusive ‘no-show offer’.
