Mookie appoints Norton PR

As part of a strategic change of direction to refresh its PR function for 2021, Mookie Toys has appointed Norton PR to handle new product introductions and support existing lines in the UK

Written by Mark Naish

Posted 22.04.2021 | Business

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Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and market-leading tie dye brand Tybo, Norton PR will coordinate and implement 360-degree campaigns across multiple platforms to reach both new and current fans across the UK.

“The Norton PR team have an extensive knowledge of the toy and game industry alongside a real drive and creative flair for developing fresh and impactful ideas, so they are a natural fit for the wide range of products in our portfolio,” commented Christina Aikman, International Marketing Manager at Mookie Toys. “We’re looking forward to working with them on a number of exciting campaigns in the year ahead.”

Emma Arthur, PR Director at Norton PR added “Mookie Toys have some fantastic products in their vast collection with a number of innovative new launches hitting shelves this year. We’re delighted to be working on both established and evergreen ranges - as well as some very exciting developments coming through over the next few months - so we can’t wait to get started!”

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