Good Play GuideTM Restructures for International Growth.

January 27th 2021: It’s all change at the Good Play Guide™ as the business plans for US expansion

Written by Mark Naish

Posted 28.01.2021 | Business

Good Play GuideTM Restructures for International Growth. thumbnail

Having successfully pivoted during the pandemic, the team is excited about the future and is developing new guides which, alongside international expansion and redesign of the website, has prompted a restructure of the business.

Dr Amanda Gummer, child research psychologist and founder of the Good Play Guide is pleased to announce that Nicola Jenkins joins as head of the Good App Guide - one of the most popular sections of the Good Play Guide website, and Frances Cain will oversee the international expansion of the business. The Good Toy GuideTM continues to grow as the ecommerce site evolves with a vacancy for an e-commerce manager to support the expansion of this new aspect of the business. The Good Activities GuideTM, Good Kids Book GuideTM and Good Nursery GuideTM are being included in the new structure and senior appointments for these divisions will be announced in due course.

Fundamentally ChildrenTM, the B2B arm of the business, is continuing to offer high quality research, consultancy and training to organisations providing products or services for children. Dr Gummer is increasingly high profile in the media, with regular appearances on Sky News, BBC and Times Radio and is in demand for comment and endorsement of clients’ products so recruitment for additional experts in the fields of child development and education is also ongoing to support this side of the business.

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