Giraffe Insights appoint Lucy Irving as Insight Manager

Leading kids, youth and family specialist research agency, Giraffe Insights, have appointed Lucy Irving as Insight Manager

Written by Mark Naish

Posted 03.11.2020 | Business

Giraffe Insights appoint Lucy Irving as Insight Manager thumbnail

Leading kids, youth and family specialist research agency, Giraffe Insights, have appointed Lucy Irving as Insight Manager. Giraffe Insights conduct bespoke research for brands globally alongside running award winning syndicated research studies ‘Kids and the Screen: Changing the Channel’ and ‘Little Voices’.

Lucy has a wealth of research experience in media content development and kids research, working with brands such as the BBC, Channel 4 and Pan Macmillan to develop exciting and impactful content for young people.

She commented: “I’m very excited to join Giraffe Insights. I was attracted instantly to the innovative work that Giraffe do across an array of clients from multiple sectors and international markets. I look forward to being involved in supporting brands to understand their audiences in a time where insight has never been so important.”

Maxine Fox, Managing Director, added: “We are very pleased to be able to welcome Lucy to the team, as Insight Manager. Lucy’s skill set will further enhance our international qualitative offer and bring semiotics as an additional specialism within the team. We are very proud as a business to be able to continue our investment in new talent, alongside supporting the continuous professional development of our existing team.

With the next wave of research launching this month across both ‘Kids and the Screen’ and ‘Little Voices’, Giraffe Insights will have exclusive insights surrounding kids and parents’ attitudes and media behaviours, ensuring brands stay ahead during these unprecedented times.


Giraffe Insights Contact: Maxine Fox, Managing Director, info@giraffeinsights.co.uk


Flair Just Play Schedules Another pocket.watch Partnership with Love, Diana thumbnail

Flair Just Play Schedules Another pocket.watch Partnership with Love, Diana

Launching for spring 2021, in the UK and Ireland, Flair Just Play will be introducing a fun roleplay collection inspired ...

Hamley's opens new store in Milton Keynes thumbnail

Hamley's opens new store in Milton Keynes

Hamley's has opened it's first pop-up store, with a view to expanding it's presence in the region

Merry Pranksmas: Vicky Pattison Plays Hilarious Christmas Prank On Pete Wicks thumbnail

Merry Pranksmas: Vicky Pattison Plays Hilarious Christmas Prank On Pete Wicks

‘Tis the season to prank your family and friends. Vicky Pattison teamed up with Christmas UK toy brand Elves Behavin’ ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor