DreamToys 2020 list in full

The Toy Retailers Association announced its list of the top 12 toys which will be the most sought after this Christmas.

Written by Mark Naish

Posted 28.10.2020 | Business

DreamToys 2020 list in full thumbnail

Brought forward from its traditional announcement in November due to concerns linked to the pandemic, the DreamToys list is the most authoritative predictive list of which toys will fly off shelves this Christmas. Chosen by a panel of retailers and industry experts, the list is independent of toy manufacturers and makers.

Gary Grant, chair of the DreamToys selection committee, sees toys as an essential part of Christmas: “2020 has been a challenging year for all, but toys have entertained and educated many during lockdown. This year’s list represents a mixture of those toys which have kept families company during these difficult times, and innovation which will impress under the tree. We hope toys will continue to bring joy to all families over the festive period - as they have always done.”

This year’s full list contains familiar names, with Barbie, Peppa Pig and Paw Control returning as favourites amongst new toys, such as Fifi the Flossing Sloth, Windy Knickers and Squishmallows. Family favourites Scrabble, UNO and Cluedo also make an appearance in time for this year’s festive fun.

There are seven categories this year, each designed to highlight the wildly different and varied types of play that children can take part in. The categories are:

Dolled Up
Barbie Colour Reveal Mermaid Doll Assortment Mattel Toys £19.99
Cocomelon Bedtime JJ Doll Bandai £24.99
FailFix Epic Colour ‘N’ Style Makeover Pack Moose Toys £29.99
Hatchimals Pixies Crystal Flyers Assortment Spin Master Toys £34.99
Kindi Kids Shiver ‘n’ Shake Rainbow Kate Moose Toys £39.99
L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane Playset MGA Entertainment £89.99
L.O.L. Surprise! O.M.G. Remix Fashion Doll Asst MGA Entertainment £39.99 Luvabella Mealtime Magic

Crafty Kids
Aquabeads Star Bead Studio Epoch Making Toys £14.99
Cool Maker Go Glam Nail Salon Stamper Spin Master Toys £24.99
DOTS Rainbow Jewellery Stand Set LEGO £12.99
Friends Jungle Rescue Base LEGO £74.99
Gemex Deluxe Creation Station John Adams £29.99
Kidizoom Studio VTech Electronics £49.99
Stuff A Loons Maker Station Character Options £19.99
The Original Spirograph Design Set Boxed Flair Leisure Products £9.99

Licensed To Thrill
Fortnite Battle Bus Jazwares £49.99
Harry Potter Hedwig LEGO £34.99
Jurassic World Epic Roarin’ T-Rex Mattel Toys £49.99
Marvel Bend and Flex (Asst) Hasbro £9.99 Peppa Pig Peppa’s Shopping Centre Character Options £39.99
Pokémon Carry Case Playset Character Options £39.99
Star Wars 501st Legion Clone Troopers Set LEGO £24.99
Star Wars The Mandalorian – The Child “Baby Yoda” Mattel Toys £29.99
Super Mario Adventures With Mario Starter Course LEGO £49.99

Animal Farm
Fifi the Flossing Sloth Zuru £24.99
Hey Duggee Voice Activated Smart Duggee Golden Bear £34.99
Little Live Pets Gotta Go Flamingo Character Options £32.99
Present Pets (Asst) Spin Master Toys £54.99
Rainbocorns Wild Heart Surprise Zuru £24.99
Smashers Dino Ice Age Surprise Egg Zuru £24.99
Squeakee The Interactive Balloon Dog Character Options £59.99
Sylvanian Families Adventure Tree House Epoch Making Toys £49.99

Lockdown Showdown
Puzzles - Ravensburger, Clementoni, Gibsons Various N/A
Cluedo Liars Edition Board Game Hasbro £21.99
Dobble Asmodee £12.99
Monopoly For Sore Losers Hasbro £22.99
NERF Ultra One Motorised Blaster Hasbro £49.99
Pensilly Character Options £19.99
Pop Up Pirate Tomy UK £14.99
Scrabble Mattel £19.99
Super Mario Blow Up Shaky Tower Epoch Making Toys £19.99
UNO Showdown Mattel Toys £19.99
Windy Knickers Board Game John Adams £22.99

Tiny Treats
5 Surprise Mini Brands Mystery Capsule Zuru £6.99
Bright Fairy Friends Funrise Toys £12.99
Heroes of Goo Jit Zu Character Options £9.99
L.O.L. Surprise! Remix Hair Flip Doll MGA Entertainment £18.99
Rubik’s 3 x 3 Metallic Anniversary Cube John Adams £14.99
Squishmallows 7.5” – Squad 4 Asst Jazwares £6.99

Awesome Automobiles
Back To The Future DeLorean Playmobil £49.99
Barbie 3-in-1 DreamCamper Mattel Toys £84.99
Hot Wheels Sky Crash Tower Playset Mattel Toys £54.99
Laser Battle Hunters Vehicle Character Options £59.99
Micro Machines World Super Van City Jazwares £49.99
Paw Patrol Dino Rescue Deluxe Vehicle Spin Master Toys £14.99
PAW Patrol Dino Rescue Dino Patroller Spin Master Toys £64.99
Technic Fast & Furious Dom’s Dodge Charger Car LEGO £89.99
Toot-Toot Drivers Twist & Race Tower VTech Electronics £39.99

In a year which has also seen fewer holidays and more time at home, the importance of toys has come to the fore. A survey of 2,000 UK parents with young children (aged 10 or under), conducted by OnePoll on behalf of the Toy Retailers Association, has shown that this year has led to not only increased time playing with toys but also to parents growing closer with their children.

When asked if their children had played more with toys this year, 46% of parents said that this had been the case and that it was a result of lockdown. 56% of parents stated that they have spent more time playing with their children this year, and a striking 88% of those said that the increased playtime had resulted in them growing closer to their children.

As Christmas approaches, toys seemingly remain at the forefront of children’s minds with 86% of parents saying that their children either already have requested or are expected to ask for toys this Christmas. 82% of parents said that they planned on buying toys this Christmas for their children, demonstrating that they remain the go-to gift for children across the country.

To find out more about DreamToys, consumers can head to the DreamToys Facebook page www.facebook.com/dreamtoysUK

Full details of the list can be found at:
https://www.toyretailersassociation.co.uk/dreamtoys-2020

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