Previously Toys & Games/Soft Toys Assistant Buyer for WHSmith Travel, George joins the company as a Junior Buyer with 2 years’ experience developing and establishing working relationships for WHSmith. Working with key licensees including LEGO, Ty, Mattel and Winning Moves, he helped to deliver massive year on year growth across both categories. George was actively involved in delivering bespoke ranges across a number of retail channels including airports, train stations and hospitals and also assisted in bringing a number of new, exciting suppliers into the fold whilst working with existing partners to grow their sales.
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