Brand & Licensing Innovation Summit

All-new Brand & Licensing Innovation Summits will guide industry through changing retail, content and consumer landscapes

Written by Mark Naish

Posted 18.02.2021 | Business

Brand & Licensing Innovation Summit thumbnail

• First European event will run virtually on 9-11 June 2021

• Topics addressed to include trends and retail, CSR and sustainability, content and digital transformation

Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS) in Europe and North America to celebrate the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.

B&LIS 2021 will help middle-management, business leaders and owners to navigate the changing retail, content and consumer landscape through keynotes, panel discussions, roundtables and workshops all providing actionable advice, information and strategies on the future of brands and licensing.

Content will be curated by the License Global editorial team and Products of Change and is presented in association with industry trade body Licensing International. The inaugural B&LIS, focusing on the European market, will premiere as a virtual event on 9-11 June 2021, and each day will spotlight a different topic.

• Day 1: Trends and retail
Day 2: CSR + sustainability with a programme exclusively curated by Products of Change
• Day 3: Content and digital transformation

The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit on 27-28 October with the in-person element hosted in New York.

“We spent many, many hours talking to the industry before launching B&LIS, and our research confirmed there is huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,” explained Anna Knight, VP of Licensing, Informa Markets.

The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, which includes Brand Licensing Europe (17-19 November, London) and Licensing Expo (10-12 August, Las Vegas).

Knight added: “Our trade shows very much focus on deal-making, networking and trend spotting whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing. They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.”

Register your interest now for the European Brand & Licensing Innovation Summit at www.brandlicensinginnovationsummit.com

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