Kelvyn who only relaunched his consultancy business Asgard Media last year and previously managing director of Licensing International UK passed yesterday morning (26th January) at 6:30.

His wife Michelle posted the following on LinkedIn:

I have sad news to tell everyone, This is Michelle Gardner Kelvyn's wife, sadly today at 06.30 26th of January Kelvyn passed away. It was almost instant, he had tingling pains in his arms and felt a slight pain in his chest, (we rang 111 but to be honest I wouldn't bother it was pointless) I was getting dressed to take him to emergency as I wasn't happy with what was going on, when he fell back and started not breathing properly, I called 999 and was on the phone whilst doing heart massage (cpr). The ambulances took only 10 minutes to arrive, where they worked on Kelvyn for about an hour. Although they were extremely kind saying they were taking him in to MK Hospital where the resuscitation team were waiting myself, Regan & Eliot (his children) knew that he had passed away. As I am typing this I just cannot tell you how we feel we are at a loss... It was Kelvyns 66th birthday on the 22nd of January 2021 & was going to be our big wedding anniversary 40 years. We had joked that he wouldn't know one end of a ruby if it bit him, so I think I might have got some ruby coloured Warrington gear!

Please feel free to get in touch, as covid is so crap you know that funerals are 30 people, so in time we think a memorial service in its stead (covid not withstanding).

The post was followed by many heartfelt messages of condolences from licensing friends.

Kelvyn leaves behind wife Michelle, son Eliot and daughter Regan.