Walmart has released its list of top toys for Christmas 2019, with the most products it’s ever included on the annual rundown and a new trend in gaming.
The list reflects trends for US consumers, including the TV and movies they’re watching, new surprise reveal collectables yet to make it to the international markets, and more.
Walmart's Top Rated by Kids toy list is distinct from the likes of UK retailer Argos’ predictions in that kids weigh in with their thoughts, playing with a shortlist of toys chosen by Walmart’s experts and buying teams to create a list of hot toys for the coming golden quarter.
“Our goal is to make it as easy as possible for parents to find the perfect toys for their children,” says Anne Marie Kehoe, Vice President of Toys at Walmart. “Our customers count on us to have an unbelievable selection of top toys at incredible prices for every gifting occasion. And, that’s especially true during the holidays.”
The list is broken down into the six trends Walmart believes best reflects the toys kids will be wishing for over the holiday season. Below are the trends, along with a handful of toys that best represent them. The full list of 48 toys can be found here.
Famous Friends – Licensed toys inspired by the make-believe adventures of kids’ favourite famous characters based on this year’s hottest cinema and TV shows.
6V Plush Simba (*Walmart exclusive)
Harry Potter Invisibility Cloak (*Walmart exclusive gift box)
Paw Patrol Mighty Pups Super Paws Lookout Tower
Unboxing Toys – The thrill of surprise toys continues to excite kids, and this year’s unboxing toys are more than just collecting the most sought-after items: they inspire kids to find new ways to play with their toys and create unique adventures based on their interests.
LOL Surprise 2-N-1 Glamper
Tic Tac Toy XOXO Friends Multipack
What's In My Purse - Doll Purse (*Walmart exclusive)
Interactive Toys – Kids love toys that respond while playing. From toys that talk, hug, dance and change color, these toys engage the imagination and creativity of kids as they express their personalities through play.
Build A Bear Workshop Stuffing Station Value Box (*Walmart exclusive)
Juno The Baby Elephant
Nascar Crash Racers Track Set (*Walmart exclusive)
Outdoor Fun – The desire to play in the great outdoors is big for kids this year, whether they’re driving, sliding, scooting or hovering.
24V Real Tree UTV (*Walmart exclusive)
Hover-1 Hoverboard and Kart Combo (*Walmart exclusive)
Hover-1 Transport Scooter (*Walmart exclusive)
Aspirational Play – Whether preparing to take flight, go glamping, own a pet, or cook a gourmet meal, there are no limits to creativity and no boundaries on what kids can be when playing with these toys.
Kindi Kids Doll
Scruff-A-Luv My Real Rescue (*Walmart exclusive)
Gaming – Kids want to enhance their digital adventures as clearly influenced by the ever-growing gaming community. These products reflect kids who are looking to get in on the action and want consoles and accessories to guarantee a superior gaming experience.