The Entertainer is joining forces with The Salvation Army to launch the Big Toy Rehoming, a scheme that aims to reduce plastic waste by prolonging the life of toys.
Launching on Wednesday 5 June, World Environment Day, the campaign will give the public the opportunity to donate toys that are no longer played with to any of The Entertainer’s 165 stores. Donations will be redistributed through The Salvation Army’s network in a bid to help reduce the amount of plastic in landfills while supporting the charity.
Gary Grant, founder and Executive Chairman of The Entertainer, says: “We’re very excited to be launching the Big Toy Rehoming campaign and continuing our support for The Salvation Army. Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste.
“The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”
Kirk Bradley, Head of Corporate Partnerships at The Salvation Army adds: “We pride ourselves on the fact that less than 1% of donations we receive are sent to landfill and we’re really pleased that this campaign will raise awareness of the importance of reusing plastics… It’s such a worthwhile cause and we’re looking forward to the public joining in.”
The Entertainer’s Toy Rehoming Campaign will run from between 5 and 8 in all stores across the UK. All toys will be checked for CE safety marks.