The Entertainer is partnering with YoungMinds throughout February in support of Children’s Mental Health Week, which takes place this week 2-9 February.
The Entertainer is making every Saturday a Day of Play, championing the importance of play in children for a happy, healthy mind and emotional wellbeing.
On Saturday 8 February, The Entertainer will donate 10 per cent of profits from sales of Ready Steady Dough products to YoungMinds. The day will also be filled with hands-on fun with the in-store Big Create, where children will be able play with the Ready Steady Dough products and crafts.
Gary Grant, Founder and Executive Chairman at The Entertainer says: “Modern childhood is filled with more pressures from an early age than ever before – from cyber bullying and peer pressure to school tests and performance expectations – being a child today isn’t always fun and games.
"Yet fun and games is a release that children need to help them live a healthy and happy life and that’s why Saturdays are being dedicated as a day of play throughout our stores and we’re hoping families will enjoy the opportunity to play together more.
“It’s also why we’re supporting YoungMinds and raising funds through the sale of our popular Ready Steady Dough range as mental health services for children need more support. We look forward to welcoming families into store to play together whilst supporting a great cause.”
Nick Harrop, Head of Media and Influencing at YoungMinds adds: “We are extremely grateful to The Entertainer for their support of YoungMinds and their generosity will help us continue our vital work fighting for the mental health of children and young people across the country. The Entertainer’s Big Create is the ideal way to bring people together to increase awareness of children’s mental health issues.”