The Entertainer is partnering with The Salvation Army on the launch of a campaign to give as many underprivileged children as possible the joy of opening a present on Christmas day.
The Big Toy Appeal encourages customers to pick up an extra toy to donate when they visit The Entertainer stores, which the retailer will match with an additional toy, doubling the number that will be sent to children this Christmas. Online shoppers will be able to join the appeal by adding a gift to their basket on thetoyshop.com.
Gary Grant, Founder and Executive Chairman of The Entertainer says: “At The Entertainer we believe that every child deserves the gift of play. The Big Toy Appeal is all about making Christmas Day easier for those families who struggle at Christmas by providing toys to open on the big day.
“For every toy donated, The Entertainer will also donate a toy. Toy donations will then be distributed into the community via The Salvation Army for families who need our help the most. We encourage anyone who can afford to take part to donate a toy so we can help as many families as possible together.”
According to government statistics, a shocking 4.1m children are currently living in poverty, and stretching limited funds for children’s Christmas presents can place additional pressure on families where budgets are already spread incredibly thin.
Last year, The Salvation Army gave out at least 5,000 emergency food parcels to people in need, and through the partnership between The Salvation Army and The Entertainer, over 40,000 gifts were distributed to children who might otherwise not receive anything at Christmas.
Tony Daniels, Director for Community Services for The Salvation Army, says: “While for some this is a happy time of year, for others, things are a real struggle, with the choice being to provide their children with food or with a gift.
“The Entertainer’s Big Toy Appeal is a fantastic opportunity for local communities to join with us in helping people in need at Christmas time and to spread a little joy to children who might otherwise not receive any presents.”
The Big Toy Appeal will run from 1 November to 16 November 2019 in all 170 stores nationwide.