The Entertainer is following up its Big Toy Rehoming initiative with a new donation and redistribution scheme for books.
The Big Book Rehoming, once again run in partnership with The Salvation Army, will go live at all 172 Entertainer store from tomorrow, 5 March, aligning with World Book Day.
Shoppers are encouraged to donate pre-loved unwanted children’s books, so they can be rehomed with underprivileged families. The National Literacy Trust found children from underprivileged homes who don’t own a book are six times less likely to read at their expected level.
Gary Grant, founder and Executive Chairman of The Entertainer says: “We are extremely pleased to launch The Big Book Rehoming in partnership with The Salvation Army. Reading is such an important part of childhood learning and development.
“Knowledge and education are fundamental building blocks for life and missing out on having books to read can take away the freedom and imagination reading can inspire. We’re proud to be helping to rehome books with children who need them whilst continuing to support the work of The Salvation Army.”
The Big Book Rehoming aims to encourage all families to read more, after research commissioned by The Entertainer of 807 families across Britain found that one in five families spend less than an hour a week reading with their children, and one in 12 spent less than half an hour reading with their children.
In contrast, nearly a third of families spend over two hours a week watching YouTube videos together, with one in seven spending more than four hours on the video streaming platform each week.
“After the success of The Big Toy Rehoming campaign we are delighted to partner with The Entertainer for The Big Book Rehoming, adds Kirk Bradley, Head of Corporate Partnerships of The Salvation Army Trading Company.
“Donations from members of the public help The Salvation Army in continuing to provide practical and emotional support to vulnerable people in the UK. This is another vital campaign which benefits those who need it most and we are overjoyed to be taking part.”