Superstar Rusev kicks off Argos WWE toy promo

The wrestling Superstar known for ‘crushing’ his opponents punched his way out of a life-sized toy box to promote a 20% off toy sale

Written by Rhys Thomas

Posted 11.11.2019 | Retail

Superstar Rusev kicks off Argos WWE toy promo thumbnail

WWE Superstar Rusev punched his way out of a life-sized toybox at an Argos store in Leeds to celebrate a new offer on WWE toys.

Known as the Bulgarian Brute, the crowd favourite was unbeaten for nearly a year following his debut year in WWE, and drew hundreds of fans to the event, with queues stretching around the Leeds Headrow store.

As he burst through the wrapping of his Elite Collection toybox, he shouted “Rusev Crush!” to the delight of his fans – a nod to the Surperstar’s reputation of ‘crushing’ opponents in the ring.


“Rusev absolutely ‘crushed’ this fan meet and greet, with hundreds of people flocking to Argos in Leeds to get a picture with their hero,” says Andrew Hartley, Toys Buying Manager at Argos. “WWE toys have long been a firm favourite with our customers, and they’re proving to be incredibly popular Christmas gifts.”

All Argos customers can benefit from 20% off selected WWE toys from today until Tuesday 12 November by using the discount code TOYS20.

Among the discounted toys is the Mattel WWE Wrekkin’ Performance Centre Playset, inspired by the WWE training centre where Superstars workout and hone their skills. The playset features three destructive areas including a backstage gym area, collapsible scaffolding, a breakaway sign, and collapsible ring.

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