Schleich launches AR Red Rabbit campaign

Easter retail promotion given a digital update through the Schleich Snap App, with shoppers rewarded for posting funny snaps online

Written by Rhys Thomas

Posted 27.02.2020 | Retail

Schleich launches AR Red Rabbit campaign thumbnail

Schleich UK is updating its Easter Red Rabbit campaign across the UK and Ireland with a host of new social media and digital hooks to engage shoppers in store.

Following a successful widespread roll out in 2019, this year’s Red Rabbit campaign launches on 1 March and will run until 13 April.

The aim is for customers to bring to life and photograph a virtual, bright red rabbit figure as a part of a social media picture competition. Twenty Surprise package prizes worth a total of £1,000 are up for grabs for winners with the funniest or most inventive photos.

To take part, customers simply scan a QR code found on the Red Rabbit communication in-store and download the Schleich Snap App. Once downloaded, the app can be used to seek out the red rabbit on the POS and activate, interact and take a picture of it before it runs away. By sharing their picture on social media through the app, they automatically enter into the draw to win prizes.

Paul Dearlove, Trade Marketing Manager, says: “The Easter Red Rabbit campaign ran in 2018 and 2019 and was a great success, so we are delighted to bring this fun activity back but in a virtual manner.

“This is just the first of many initiatives we have across retail this year which will echo the major uplift in marketing support we are giving our customers in 2020.”

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