Schleich gilts retail with Golden Donkey campaign

Following up from this Easter’s Red Rabbit campaign, shoppers can find Golden Donkeys in-store for a chance to win prizes

Written by Rhys Thomas

Posted 30.09.2019 | Retail

Schleich gilts retail with Golden Donkey campaign thumbnail

Golden Donkeys are popping up in retail displays across the UK and Ireland as part of Schleich UK’s latest glittering retail initiative.

The campaign launches 1 October and will run until Christmas Eve, with participating retailers receiving a Golden Donkey figure to place within their Schleich display in store.

The aim is for customers to find a code hidden on the bottom of the Donkey, head online for the chance to win prizes. There are 20 prizes up for grabs worth a total of over £1,000.

Paul Dearlove, Trade Marketing Manager, Schleich UK, says: “The Christmas Golden Donkey campaign follows on from the hugely successful Easter Red Rabbit campaign, and is one of many initiatives we have had in retail this year to further support our customers in 2019.”

The campaign will be supported across Schleich’s own social media platforms and through in-store posters and displays.

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