Pokémon pops up in Harrods

Month-long promotion brings toys, trading cards and merchandise to Harrods’ toy department, with ‘additional surprises’ planned for Pokémon Day on 27 February

Written by Rhys Thomas

Posted 18.02.2020 | Retail

Pokémon pops up in Harrods thumbnail

Pikachu and pals have returned to Harrods for another month-long pop-up, with a host of activity planned throughout the time-limited promotion.

The Pokémon promotion, which takes over the pop-up space of Harrod’s fourth-floor toy department until 13 March, features a wide range of licensed toys, the Trading Card Game, stationery, accessories, and other popular merchandise.
Opened on Valentine’s Day, the special area is themed after the Galar region, a UK-inspired area from the recent Pokémon Sword and Pokémon Shield video games, which have sold more than 16m units since launch in November.
Giveaways and character appearances from Pikachu and friends are part of the planned activities, providing some great photo opportunities for fans and families. There is also a screen showcasing the TCG and toys, and some additional surprises planned to mark Pokémon Day on 27 February.
“We are delighted to be returning to this iconic store for another Pokémon pop-up,” says Mathieu Galante, Licensing Director EMEA at The Pokémon Company International.
“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”
The pop-up follows a hugely successful month at Harrods last May when Pokémon took over the pop-up space with a range of products and activity to promote the launch of Pokémon Detective Pikachu.

[LIVE] Coronavirus in the toy trade thumbnail

[LIVE] Coronavirus in the toy trade

The latest impact of Covid-19 on the toy industry – suppliers, retailers, trade shows and more

University Games acquires Maranda Games thumbnail

University Games acquires Maranda Games

Brands from the US outdoor gaming favourite will be brough to the UK, Australia and New Zeland by University Games ...

Games and puzzle sales up 240% thumbnail

Games and puzzle sales up 240%

Sales of games and puzzles skyrocket in the UK for the week ending 21 March, as families hunker down at ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker