Mothercare will not disappear entirely from UK high streets after signing an exclusive deal to sell its nursery goods, furniture and baby clothes at Boots – though there’s no news on toys.
The pharmacist will sell Mothercare-branded products through shop-in-shops from summer 2020, with a smaller collection of items available from the Boots website.
The agreement, expected to last at least five years, extends the on-going partnership between the two retailers, which has seen the Mini Club childrenswear brand sold at Boots.
Mothercare chief executive Mark Newton-Jones says the company “has found the right home” in Boots.
“Today’s announcement is fantastic news for the brand and the millions of Mothercare customers across the UK,” he adds. “It is also great news for Mothercare and our wider group of stakeholders after what has been a tough period.”
Mothercare last month fell into administration and was forced to close its 79-store estate in the UK, as well as its online business. Overseas, where Mothercare operates a franchise-based model, the company remains profitable and will continue on unaffected.
The tie-up with Boots will also help to strengthen consumer’s perception of Mothercare, Mark says, many of whom were under the impression Mothercare “in its entirety had gone out of business,” as stores closed.
The five-year deal is expected to be finalised in the next three months.