Monster Jam hits the road

Spin Master’s experiential retail tour for Monster Jam gets underway this weekend with stunts, racing and more

Written by Rhys Thomas

Posted 03.05.2019 | Retail

Monster Jam hits the road thumbnail

A jam-packed marketing programme for Spin Master’s Monster Jam toy line kicks off with a UK-wide retailer tour this weekend.

Fans can witness the excitement of Monster Jam first-hand as the tour hits Manchester Arena from 4-5 May, Cardiff’s Principality Stadium on 18 May and Coventry’s Ricoh Arena on the 8 June, bringing jaw-dropping stunts and exhilarating racing to the crowds.

Spin Master’s retail tour ahead of the live events offers young fans the opportunity to get up close to a real Monster Jam Truck, as well as test out the new line of toys by taking part in fun challenges and competitions.

At key retailers during May and June, fans can control their very own RC Monster Jam vehicle around an assault course, create death defying stunts with the diecast vehicles in a Kinetic Sand dirt pit, and much more. Pushing the boundaries of imagination and fun, Monster Jam fans can simulate real action and play beyond the events they know and love.

Spin Master’s new range of Monster Jam trucks incorporate realistic features and new technology. Embodying the style and swagger of their real-life counterparts, the trucks come complete with BKT tyres, stylised chrome rims, an authentic chassis with chrome detailing and a moulded driver, just like the real thing – only fun size!

The line will also be supported by extensive TV advertising, digital and social campaigns and a packed PR programme.

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...