A jam-packed marketing programme for Spin Master’s Monster Jam toy line kicks off with a UK-wide retailer tour this weekend.
Fans can witness the excitement of Monster Jam first-hand as the tour hits Manchester Arena from 4-5 May, Cardiff’s Principality Stadium on 18 May and Coventry’s Ricoh Arena on the 8 June, bringing jaw-dropping stunts and exhilarating racing to the crowds.
Spin Master’s retail tour ahead of the live events offers young fans the opportunity to get up close to a real Monster Jam Truck, as well as test out the new line of toys by taking part in fun challenges and competitions.
At key retailers during May and June, fans can control their very own RC Monster Jam vehicle around an assault course, create death defying stunts with the diecast vehicles in a Kinetic Sand dirt pit, and much more. Pushing the boundaries of imagination and fun, Monster Jam fans can simulate real action and play beyond the events they know and love.
Spin Master’s new range of Monster Jam trucks incorporate realistic features and new technology. Embodying the style and swagger of their real-life counterparts, the trucks come complete with BKT tyres, stylised chrome rims, an authentic chassis with chrome detailing and a moulded driver, just like the real thing – only fun size!
The line will also be supported by extensive TV advertising, digital and social campaigns and a packed PR programme.