Little Tikes Play Big tour supports charity

The UK shopping centre tour to celebrate the brands’ 50th anniversary raised more than £5000 for local charities

Written by Rhys Thomas

Posted 14.05.2019 | Retail

Little Tikes Play Big tour supports charity thumbnail

The 50th anniversary tour for Little Tikes has been hailed a success by the the company, not only as a brand awareness exercise but also as a means to raise funds for local causes.

The tour visited a number of cities across the UK, welcoming almost 20,000 adults and children into the branded play spaces and raising thousands for charity along the way.

For each regional location of the month-long Play Big Tour, Little Tikes partnered with local community charities and featured them on a donation station. Visitors were given special coins equivalent to toy values to support the charity of their choice.

Little Tikes says it received overwhelming support for the 10 chosen charities and has donated a gift fund of over £5,000 worth of Little Tikes toys.


Michelle Lilley, Head of UK Marketing for Little Tikes, says: “The Play Big Tour has been a hugely exciting and successful activation for the brand and a big statement for Little Tikes to celebrate its milestone anniversary.

“Working with regional charities along each stop of the tour added a fantastic angle to our journey enabling guests to take part in giving back to the local community whilst making precious memories with their nearest and dearest.”

Charities involved across the tour were: Child First Trust, East Anglia Children’s Hospice, Every Parent and Child, Walthamstow Toy Library, Tiny Tim’s Children’s Centre, Kids UK, North East Autism Society, Cedar’s Academy, Milton Keynes Play Association and Henry Allen Trust.

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