Little Tikes heads on 50th anniversary tour

The Big Play tour is billed as one the brand’s most impressive campaigns ever, touring UK shopping centres this Easter

Written by Rhys Thomas

Posted 13.03.2019 | Retail

Little Tikes heads on 50th anniversary tour thumbnail

Little Tikes is embarking on one of its most impressive and playful campaign to date in celebration of its 50th anniversary, touring with the Play Big creative space.

Marking its milestone year in the industry, Little Tikes is kicking off proceedings with a UK tour as it brings Play Big to parents and children throughout the UK. Encouraging more families to play, be active and create new memories together, Play Big is focused on getting consumers hands on with Little Tikes products in a 12m x 12m creative play space.

The events will pop up at shopper centres across the UK, complete with giant Little Tikes product for adults to indulge their inner child, including a Rocking Horse, My First Slide and Cozy Coupe. Iconic products will also be at the forefront of the tour, ready for kids to release their creative and playful side.

Michelle Lilley, Head of Marketing for Little Tikes UK, says: “This is one of many activations we’re embarking on as part of our celebratory year and we’re so excited to be launching our Play Big tour. We couldn’t think of a better way to celebrate our milestone year than engaging with the UK through play.

“We’re aware that busy parents don’t often get the chance to play with their children as much as they’d like, the tour will encourage parents to take some time out, make memories and play together. We’re welcoming parents, grandparents, guardians, aunties and uncles to come and celebrate play with us over the Easter Holidays.”
 
Launching on Saturday 6 April at intu Lakeside, the Play Big Tour will run until the 20 April. The tour will visit five shopping centres in total, including Westfield, intu Merry Hill, intu Metrocentre and Centre:MK.

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