Funko is hoping to turn its pop-culture collectables into the latest draw for LA’s 50 million annual tourists, opening a new retail store in the heart of Hollywood.
Taking up a 40,000 sq.ft of prime space on Hollywood Boulevard, Funko’s second retail location will sell a wide variety of licensed toys, novelties and accessories from across its best-selling brands.
“It was a no-brainer to open our second retail location in the television and film mecca of the world – Hollywood,” says Brian Mariotti, Chief Executive Officer at Funko. “We couldn’t be more excited to have a presence among the most influential production studios and creative talent delivering pop culture content.”
TNP.TV spoke to Andy Oddie, MD Funko EMEA, at London Toy Fair 2019
As well as appealing to Funko’s legions of fans, the new space will broaden company awareness and act as a spotlight for the licensors and content providers that inspire Funko’s ranges.
The first Funko store opened in 2017 at its Everett, Washington headquarters. Originally opened for mega-fans, the store has become a hugely popular destination for collectors, pop-culture enthusiasts and entertainment afficianados.
Plans are underway to open the new store later this year.