Fundamentally Children teams with The Entertainer

Retailer to support Fundamentally Children’s upcoming Balancing Play campaign with a range of marketing activities and collaborative events

Written by Rhys Thomas

Posted 02.05.2019 | Retail

Fundamentally Children teams with The Entertainer thumbnail

The Entertainer has pledged its support for a new campaign from Fundamentally Children that aims to promote healthy play and provide parents with expert advice.

The partnership is an extension of the pair’s on-going relationship to highlight the importance of play and help parents and gift givers make informed purchases.

Fundamentally Children’s Balancing Play campaign will kick off with a consumer research study carried out by the expert team at Fundamentally Children with parents in the UK and US. The study will look at the barriers faced by parents and carers when trying to provide children with a balanced play diet. Findings will be made available to parents as a digital, print-ready resource, with expert advice and solutions to the biggest stumbling blocks identified in the research.

“We are excited to be partnering with The Entertainer to promote the Balanced Play message,” says Dr Amanda Gummer, founder of Fundamentally Children and child development expert. “The extra marketing and activity arranged by the team will provide a huge support to all suppliers with Good Toys stocked in The Entertainer and we are thrilled to be able to work with The Entertainer to further support our clients and communicate the importance of play.”

Offline, Fundamentally Children’s Good Toy Zone will be touring various family festivals this summer, showcasing a range of exciting products as part of the Balanced Play Zone. The Entertainer will also be hosting a series of similar events in-store throughout the summer. A team of Good Toy Guide experts providing play opportunities and information for customers, the events aim to boost awareness of the Balanced Play message.

The Entertainer founder Gary Grant adds: “We’re delighted to be teaming up with Fundamentally Children on this exciting campaign. Play is a huge part of childhood learning and education, which is why we’re so passionate about ensuring our stores offer the perfect environment for children to browse the latest toys and have the opportunity to play.”

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